Werbung und Marktkommunikation
"We teach people who are passionate about advertising and communication."
"We will strengthen your creative courage, you will learn conceptual and analytical skills and will experience and design practical processes in a variety of project work. In addition to the central pillars of market communication, such as branding, we will show you new approaches and international trends in the digital world."
As one of the few state degree programmes in Germany, Werbung und Marktkommunikation offers a combination of disciplines that are oriented towards the working practice of the communications industry and reflect it scientifically. Students are optimally prepared for work in communication agencies or in the communication departments of companies, organisations and institutions.
The degree programme teaches the conception of communication and advertising content and teaches strategic, economic, social science, content and design elements across all advertising media.
The programme covers the entire communication process, from research & analysis to conception & strategy to creation & production.
