Gabriele Kille
Dean of Studies of the degree programme Werbung und Marktkommunikation
Chair of Design/Visual Communication
Topics:
Fundamentals of design, typography and design, strategic principles in visual communication and branding, creation in the realisation of communication campaigns
Courses:
Visuelle Kommunikation, Bildsprache und Fotodesign, Visual Narratives, Kommunikationsprojekt
Phone: 0711 8923-2225
Email: kille@hdm-stuttgart.de
Dr rer. nat. habil. Arnd Engeln
Professorship Market and Advertising Research
Topics:
User experience, design thinking, general psychology, market and advertising psychology, psychology of communication, traffic psychology, qualitative and quantitative methods of empirical social research, user-centred product development
Courses:
Markt- und Werbepsychologie, Psychologie, Marktforschung, Statistik, Bachelor Kolloquium
Telephone: 0711 8923-2695
E-mail: engeln@hdm-stuttgart.de
Dr Thomas Lehning
Professorship Digital Marketing
Topics:
SEO, SEA, social media marketing, influencer marketing, programmatic advertising, content creation, UX/UI, digital branding, lead generation, digital sustainability, special topic: digital marketing in Asia
Courses:
Softskills und Präsentationstechnik, Medienwissenschaften, Wissenschaftliches Arbeiten, Online-Marketing, Online-Strategie und -Konzeption
Phone: 0711 8923-2221
Email: lehning@hdm-stuttgart.de
Dr Burkard Michel
Professorship Advertising in AV Media
Topics:
Advertising in AV Media, Consumer Research, Media Planning, Qualitative Social Research, Image Communication, Creative Industries
Courses:
Mediaplanung, Konsumentenforschung, Qualitative Sozialforschung, Werbespotkonzeption, Bachelor-Kolloquium, Soziologie, Konsumsoziologie
Phone: 0711 8923-2230
E-mail: michel@hdm-stuttgart.de
Prof Dr Jürgen Scheible
Professorship Screen and Interaction Design
Courses:
Screendesign, Zeitbasierte Medien, Mobile Advertising and Brand Engagement, Kommunikationsprojekt
Phone: 0711 8923-2276
Email: scheible@hdm-stuttgart.de
Dr Stephen Schuster
Head of Internship Office
Chair of Communication Strategy and Marketing
Topics:
Marketing, brand communication, communication strategy, brand management, brand strategy, brand management, campaign planning, consumer insights, customer journey, brand experience, social media, influencer marketing, branded commerce, content marketing
Courses:
Marketing, Kommunikationsstrategie und -konzeption, Markenstrategie, Grundlagen der Marktkommunikation, Projektmanagement, Kommunikationsprojekt
Phone: 0711 8923-2485
Email: schusters@hdm-stuttgart.de
Dr Sebastian Wolf
Professorship of Advertising and Strategic Brand Management
Topics:
Advertising and strategic brand management, Unternehmenskommunikation (theory and instruments)
Courses:
Unternehmenskommunikation, Kreativkonzepte, Zukunfts- und Trendforschung, Kommunikationsprojekt, Werbe- und Kommunikationsethik, Strategische Markenführung
Phone: 0711 8923-2684
E-mail: wolfs@hdm-stuttgart.de
Dr Felix Weißmüller
Professorship Digital Advertising
Topics:
Advertising Technology, Data Analytics, Data Science, Advertising Effectiveness, Neuromarketing
Courses:
Grundlagen Data Analytics & Science, Digitale Mediastrategie und Kampagnenplanung, Grundlagen Online und Digitalisierung, Content Lab: Content Marketing
Phone: 0711 8923-2591
Email: weissmueller@hdm-stuttgart.de
Dr Matthias Zehetmayer
Chair of Economics and Strategic Marketing
Topics:
Economics, Product Management, Pricing, Digital Products, Digitisation, Agile Methods, Data Analysis
Courses:
VWL, BWL, Grundlagen Marketing, Strategisches Marketing, Agiles Projektmanagement, Internationales Unternehmensmanagement
Phone: 0711 8923-2228
Email: zehetmayer@hdm-stuttgart.de