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Practical knowledge for teaching.

Sound practical experience.

A student is working on a laptop.
Eine Studentin sitzt am Tisch und hat vor sich ein Tablet liegen.

On the Werbung und Marktkommunikation degree programme, the diverse course content is taught in a theoretical and interdisciplinary manner and implemented in practice-oriented projects.

In order to be able to offer our students the broad range of courses in the best possible way, the professors on the programme are supported by experienced lecturers from the field by taking on teaching assignments.

Team WM. Lecturers in the WS 2025/26.

Mandatory courses.

224203a Grundlagen DTP

Susanne Wais, wais@hdm-stuttgart.de

Fyodor Roman Zarmutek, zarmutek@hdm-stuttgart.de

224203b Grundlagen Gestaltung und Typografie

Fyodor Roman Zarmutek, zarmutek@hdm-stuttgart.de

224203c Übungen Gestaltung und Typografie

Fyodor Roman Zarmutek, zarmutek@hdm-stuttgart.de

224122b Allgemeine Psychologie

Dr Frederik Diederichs, diederichs@hdm-stuttgart.de

224602a Werbe- und Wettbewerbsrecht

224421a Digitale Mediastrategie und Kampagnenplanung

Maximilian Zorg, zorg@hdm-stuttgart.de

224223c Grundlagen Digitale Medienproduktion

224121b Projektmanagement

Team WM. Lecturers in the WS 2025/26.

Compulsory elective area.

224453a Bildsprache & Fotodesign

Kristof Lange, langek@hdm-stuttgart.de

Thomas Weccard, weccard@hdm-stuttgart.de

224458a Mediensoziologie

Luka Kille-Speckter, kille-speckter@hdm-stuttgart.de

224454a Werbetext

José A. Diego, diego@hdm-stuttgart.de

224451a Typografie

Merle Michaelis, michaelis@hdm-stuttgart.de

224655a Innovationsentwicklung und -management

Ludwig Maul, maul@hdm-stuttgart.de

Katrin Oberneder, lb-oberneder@hdm-stuttgart.de

224463 Event Marketing

Christoph Stelzer, lb-stelzer@hdm-stuttgart.de

224358a Zukunfts- und Trendforschung

Dr Anja Carolin Hofmann, lb-hofmann@hdm-stuttgart.de

224460 Mobile Advertising and Brand Advertising

224461a Mixed Reality Communications