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For prospective students
Programme content
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Job profiles
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International study programme
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Application
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Programme content
Get to know the diverse contents of the degree programme.
Learn more
Job profiles
Our students are trained for a wide range of career opportunities in the communications industry.
Learn more
International study programme
The Werbung und Marktkommunikation degree programme offers the opportunity to broaden your horizons by spending a semester abroad at a partner university.
Learn more
Application
It is possible to apply to the Werbung und Marktkommunikation programme in the summer and winter semesters. The important information here at a glance.
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At university
Information for first semester students
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News
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Dates
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Projects
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Tips for students
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Information for first semester students
Welcome to your studies! To make the start easier, we support our first-semester students with comprehensive information.
Learn more
News
Events, excursions, guest lectures and other interesting news from WM - here you will find the latest information from the Advertising and Marktkommunikation degree programme.
To the page
Dates
The most important dates of the WM degree programme at a glance.
Learn more
Projects
The WM degree programme thrives on a wide variety of tasks and projects. Our students always come up with creative, unusual and individual solutions.
Learn more
Tips for students
Students have access to a wide range of support services during their studies. They receive the best possible support both from the university's central services and from the degree programme itself.
Learn more
Team
Professors
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Lecturers
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Employees
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Examination office and study office
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Professors
The WM degree programme thrives on teaching. An overview of the professors on the Werbung und Marktkommunikation degree programme.
Learn more
Lecturers
Practical content enriches the lectures. An overview of the lecturers on the Werbung und Marktkommunikation degree programme.
Learn more
Employees
From student support to excursions and external communication. An overview of the staff on the Werbung und Marktkommunikation degree programme.
Learn more
Examination office and study office
Students are also supported by the Examinations Office and the Student Administration Office. An overview of the people responsible for WM.
Learn more
Practical orientation
Cooperation
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Enter the professional world
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Alumni
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Institutes
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Cooperation
The Werbung und Marktkommunikation degree programme is happy to cooperate with relevant practice partners for events, workshops, projects or excursions. Your practical knowledge is valued.
Learn more
Entry into practice
The Werbung und Marktkommunikation degree programme enables students to enter professional practice. Internships and excursions are valuable opportunities to gain a foothold in the professional world.
Learn more
Alumni
Contact with alumni is very important to the degree programme. We look forward to seeing and hearing from our alumni again.
Learn more
Institutes
The Werbung und Marktkommunikation degree programme is involved in various research activities. Find out more about the research specialisations.
Learn more
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Werbung und
Marktkommunikation
For prospective students
Programme content
Programme content
Get to know the diverse contents of the degree programme.
Learn more
Job profiles
Job profiles
Our students are trained for a wide range of career opportunities in the communications industry.
Learn more
International study programme
International study programme
The Werbung und Marktkommunikation degree programme offers the opportunity to broaden your horizons by spending a semester abroad at a partner university.
Learn more
Application
Application
It is possible to apply to the Werbung und Marktkommunikation programme in the summer and winter semesters. The important information here at a glance.
Learn more
At university
Information for first semester students
Information for first semester students
Welcome to your studies! To make the start easier, we support our first-semester students with comprehensive information.
Learn more
News
News
Events, excursions, guest lectures and other interesting news from WM - here you will find the latest information from the Advertising and Marktkommunikation degree programme.
To the page
Dates
Dates
The most important dates of the WM degree programme at a glance.
Learn more
Projects
Projects
The WM degree programme thrives on a wide variety of tasks and projects. Our students always come up with creative, unusual and individual solutions.
Learn more
Tips for students
Tips for students
Students have access to a wide range of support services during their studies. They receive the best possible support both from the university's central services and from the degree programme itself.
Learn more
Team
Professors
Professors
The WM degree programme thrives on teaching. An overview of the professors on the Werbung und Marktkommunikation degree programme.
Learn more
Lecturers
Lecturers
Practical content enriches the lectures. An overview of the lecturers on the Werbung und Marktkommunikation degree programme.
Learn more
Employees
Employees
From student support to excursions and external communication. An overview of the staff on the Werbung und Marktkommunikation degree programme.
Learn more
Examination office and study office
Examination office and study office
Students are also supported by the Examinations Office and the Student Administration Office. An overview of the people responsible for WM.
Learn more
Practical orientation
Cooperation
Cooperation
The Werbung und Marktkommunikation degree programme is happy to cooperate with relevant practice partners for events, workshops, projects or excursions. Your practical knowledge is valued.
Learn more
Enter the professional world
Entry into practice
The Werbung und Marktkommunikation degree programme enables students to enter professional practice. Internships and excursions are valuable opportunities to gain a foothold in the professional world.
Learn more
Alumni
Alumni
Contact with alumni is very important to the degree programme. We look forward to seeing and hearing from our alumni again.
Learn more
Institutes
Institutes
The Werbung und Marktkommunikation degree programme is involved in various research activities. Find out more about the research specialisations.
Learn more
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Werbung und Marktkommunikation
At university
News
WM News.
News from the degree programme Werbung und Marktkommunikation.
WM Content Lab
Content Lab Day I
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WM-Event
Hello WM-Küken
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Obituary
Prof. Wolfgang Lüftner
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World Cup event
Graduate farewell SoSe25
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World Cup event
MediaNight SoSe25
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Excursion
Panama x World Cup
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World Cup event
Hello WM
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WM-Miscellaneous
New employee at WM
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World Cup event
add conference 2025
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Excursion
ZgHSSW x WM
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World Cup event
Workshop with JvM
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