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Zwei WM-Studentinnen laufen durch das mit Lichtquadraten beleuchtete Foyer der Werbeagentur Panama. Zwei WM-Studentinnen laufen durch das mit Lichtquadraten beleuchtete Foyer der Werbeagentur Panama. Zwei WM-Studentinnen laufen durch das mit Lichtquadraten beleuchtete Foyer der Werbeagentur Panama.

Excursion to Panama Werbeagentur GmbH

(Photos and text: Marion Kisling)

Students on the Werbung und Marktkommunikation degree programme set off for “Panama” in perfect weather. On Wednesday, 14 May 2025, the excursion took them to Panama Werbeagentur GmbH in Stuttgart. Andrea Epple (Project Management) and Holger Lauinger (Strategy Director), both WM alumni, and their colleague Sina Bitzer (People & Culture) had organised the trip.

 

Zwei Mitarbeiterinnen der Agentur Panama sitzen mit den Studierenden in der Gesprächsrunde. Zwei Mitarbeiterinnen der Agentur Panama sitzen mit den Studierenden in der Gesprächsrunde. Zwei Mitarbeiterinnen der Agentur Panama sitzen mit den Studierenden in der Gesprächsrunde.

Panama Werbeagentur GmbH is colourful and diverse

The agency and its special features were first introduced to the guests from Stuttgart's Hochschule der Medien in a friendly manner. What characterises the full-service agency Panama in particular? What is the characteristic structure, the colourful spectrum of service areas and the diversity of customers and their requirements? Holger Lauinger and Andrea Epple had prepared a lot of interesting information for the students to get to know the agency. "Independence wins" is the philosophy that Panama is guided by, and the students were also able to gain further insights into the agency's actual work by means of exemplary cases. Sina Bitzer also outlined the various opportunities for students and job starters to become Panamanians themselves.

Zwei WM-Studentinnen sitzen beim Gespräch mit einer Mitarbeiterin im Besprechungsraum der Agentur. Zwei WM-Studentinnen sitzen beim Gespräch mit einer Mitarbeiterin im Besprechungsraum der Agentur. Zwei WM-Studentinnen sitzen beim Gespräch mit einer Mitarbeiterin im Besprechungsraum der Agentur.

Speed dating with agency's employees

Exciting insights into job profiles, everyday working life and agency life at Panama were provided for the students at the speed dating event. Working in small teams, the future advertising talents had the exclusive opportunity to engage in direct dialogue with the agency's employees and ask individual questions. This gave the students first-hand information from the areas of Account Management, Creative Concept & Copy, Art, Social Media/Content Creation and Strategy. A very inspiring opportunity to get to know new perspectives from agency work.

Eine Exkursionsteilnehmerin steht im Flur der Werbeagentur Panama. Eine Exkursionsteilnehmerin steht im Flur der Werbeagentur Panama. Eine Exkursionsteilnehmerin steht im Flur der Werbeagentur Panama.

WM says thank you!

Special thanks go to Andrea Epple, Sina Bitzer and Holger Lauinger, who organised this somewhat different agency visit for us.

It was great to get in touch and talk to our WM alumni on this tour and keep the connection to the Werbung und Marktkommunikation degree programme alive. To summarise our trip: We will definitely be happy to visit "Panama" again!

Detailed information about the agency Panama Werbeagentur GmbH via homepage or Instagram.

Further information on the WM degree pro