WongDoody x WM
Text and photos: Marion Kisling
On Tuesday 3 November 2026, students on the Werbung und Marktkommunikation degree programme had the opportunity to visit the Stuttgart office of the digital agency WongDoody. Accompanied by Prof. Dr Stephen Schuster and Marion Kisling, they spent an eventful morning at the agency. Simon Umbreit and his team had invited the students from the Hochschule der Medien and, through a varied programme, provided fascinating insights into the agency and its work.
Who is WongDoody?
To kick things off, Janine Nemec (Senior Vice President) presented the university guests with a brief profile outlining the key facts about the agency. By outlining the agency’s history, structure, partnerships and integration within the Infosys technology group, as well as describing its areas of work and key focus areas, she gave the students a comprehensive overview. As a digital agency with a clear focus on combining creativity and technology, WongDoody consistently adheres to the guiding principle: “We believe in a human-led, AI-native future.”
Behind the Work – Case Studies
With infectious enthusiasm, Janine Nemec offered insights into her day-to-day work. How do ideas come about, and how can they be implemented effectively? Using the example of the client dm drogerie markt, she demonstrated how brand positioning, culture and values lay the foundation for communication solutions. She also highlighted how an intensive, long-term partnership can influence the development and implementation of communication projects.
Steffen Knocke (Executive Expert in Immersive Experience/AI Development) gave a very impressive account, using a specific example, of how the development of AI-supported visualisations and productions has changed in a very short space of time, and what challenges will influence the creative process in the future.
Hands-on work in the working session
Carina Mager, herself a WM alumna, and Marco Wotka (a WM student on a practical study semester) had prepared an interactive activity for the students. During a working session on a real-world practical task on the topic of ‘Training and studying at dm’, they were able to give free rein to their ideas following a clear briefing. In no time at all, the young students developed a wide variety of unusual solutions. The students were also able to find out how the communications professionals from WongDoody had actually tackled these tasks and discuss this with them.
“A friend called future”
To round off the session, Leonie Reppenhagen (Senior People Business Partner) offered valuable advice on applying for roles and the opportunities available at WongDoody, including internships, part-time student roles and direct entry. She encouraged the students in particular to look towards their professional future with courage, curiosity and initiative, so that they could make the most of the wide range of options and development opportunities available. And during a detailed feedback session, there was time for reflection and open discussion.
A heartfelt thank you to WongDoody!
The Werbung und Marktkommunikation degree programme would like to extend its warmest thanks to the WongDoody team. In particular, we would like to thank Leonie Reppenhagen and Simon Umbreit, whose prior contact made this excursion possible. And, of course, our thanks go to everyone on the WongDoody team for their time, the fascinating presentations, and for the attention and interest you showed our students. It was an extremely intensive and open exchange, featuring valuable tips and encouraging insights from the field.
Detailed information about the agency.
Further information on the Werbung und Marktkommunikation degree programme.