Project "Wissenschaftsstandort Stuttgart - man and nature".

Eine junge Forscherin in einem weißem Hemd steht im Wald und schaut mit einem Auge durch ein großes Glas mit Moos, das sich sich vor das Gesicht hält.

Task definition

Course 224453a Visual Language and Photodesign
Summer semester 2024
Lecturers:
Prof. Gabriele Kille, Thomas Weccard, Kristof Lange, Jörg Rohrbacher

Unusual photo series - surprising, bold and experimentally interpreted. Students from the Werbung und Marktkommunikation degree programme took a new look at the concept of "Wissenschaftsstandort Stuttgart" and implemented it creatively in their photography.

“Relationship between man and nature”
In our series of images, we show the development of the relationship between man and nature, focussing on the learning process through which man is able to apply natural principles for his own benefit. Existing human inventions derived from nature are shown. These are applied in an exaggerated way in the depths of nature.

This inspires the scientist to the finale of the photo series: the restoration of an original connection to nature. This is the scientist's most important realisation, because only through reverse development can the freedom of future generations be ensured.

Nature in a model
The scientist looks at nature through a model, even though she is standing right in the middle of nature. Instead of simply perceiving her surroundings, she focusses too much on a predefined scheme.

Eine junge Forscherin in einem weißem Hemd steht im Wald und schaut über die Schulter zurück auf einen Urzeitmenschen.

A look into the past

The scientist embarks on a mental journey into the past. She remembers the methods of her ancestors, who utilised the resources of nature in creative ways through careful observation and patient experimentation.

Eine junge Forscherin in einem weißem Hemd steht im Wald und hält in einer Hand einen kleinen Helikopter hoch.

Propeller principle

Illustration of the propeller principle, which humans invented by observing fish, insects, birds and the seeds of the maple tree. At the same time, the rotor blades symbolise the rapid progress of science.

Eine junge Forscherin in einem weißem Hemd steht im Wald und hält einen regenbogenfarbenen Regenschirm über sich.

Lotus effect

This photo is dedicated to the lotus effect. People have utilised it in various inventions - two of which are illustrated in this motif. On the one hand, the lotus effect can be observed through the glass pane with beading water droplets. Secondly, the umbrella symbolises the lotus effect.

Eine junge Forscherin in einem weißem Hemd steht im Wald und drückt zwei Saugnäpfe fest an die Böschung.

Suction cup effect

In this photo, the suction cup effect is illustrated by climbing with a plunger in an environment in which it is not normally used and does not occur. It has its origin in the tentacles of the octopus.

Eine junge Forscherin in einem weißem Hemd steht im Wald und legt eine Hand an den Baumstamm und schaut hinauf in die Baumkrone.

Back to the roots

This motif concludes the series. The scientist regains her forgotten connection with nature.

Student team:
Anna Stöckle, Amelie Henne, Sophie Pfisterer, Nina Gai