Visual Communication - "Spill"
Creative campaign strategies
Course 224351a Visual Communication
Prof. Gabriele Kille
This module aims to deepen students' ability to develop conceptually well thought-out and target group-orientated communication concepts, which form the basis for sustainable communication in advertising. Upon completion, students will have significantly and creatively implemented the basic conceptual ideas.
Assignment in the winter semester 2024/25:
Creative campaign strategies to remove taboos from difficult-to-communicate topics
More and more companies are showing how creative communication can change entrenched views in society and create greater acceptance. A bold 360° campaign strategy can also make difficult or taboo topics accessible.
Project "Spill"
The pill is a hormonal contraceptive that prevents ovulation but is often prescribed without sufficient information about the risks. It often leads to an unequal allocation of responsibility for contraception and causes side effects such as weight gain, mood swings and an increased risk of thrombosis and fertility problems.
Solution approach of the project team
Analysis of social challenges. Identification of communication hurdles. Derivation of a communication strategy. Definition of touchpoints along the user journey.
Creative realisation of a coherent visual concept.
Campaign goals and team
Promote education: Information about effects and side effects, creating transparency and understanding. Encourage dialogue: Open discussions, breaking taboos and sharing experiences. Strengthen self-determination: Give people the opportunity to make independent and safe decisions. Cultural change: Contraception as a shared responsibility . Awareness of hormone-free contraceptive methods .
Health protection: Minimise risks, avoid long-term damage.
Student team:
Malina Eisemann, Nerea Echarri Escubi, Lara Fleck, Emma Lorinser, Romy Ulrich, Lilly Weickert