WM says “Goodbye!”

An incredible 40 years at the HdM, 36 of them as a member of staff in the Faculty of Electronic Media: our colleague Jörg Rohrbacher has every reason to be proud of this career! At the end of October, the WM team will bid farewell to our highly esteemed colleague as he enters his well-deserved retirement.

How did this remarkable loyalty to the HdM come about?

The doors of the HdM – then still known as the Fachhochschule für Druck – first opened for Jörg in 1986. It was at that time that he began his degree in Publishing Management and Production (Verlagswirtschaft und Verlagsherstellung). It was during this period of his life that Jörg was able to put down his first ‘HdM roots’.

Four years later, with his diploma in hand, Jörg also launched his career at the HdM. Initially, he worked in faculty management. Soon, however, the path opened up for him to join the team running the Werbung und Marktkommunikation degree programme.

A wide range of activities

During his many years as an employee for technical matters, he had a lasting and profound impact on the degree programme. Jörg continually expanded the scope of his work and was involved in a wide range of projects. It is almost impossible to narrow down the scope of his work when dealing with someone so helpful and reliable.

However, the following points stand out in particular:

Jörg took over the role of cost centre officer from WM. He also devoted himself to numerous technical matters in his capacity as IT officer. At the heart of his work were the degree programme’s Mac lab (Room 231) and the photography studio (Room s106). Thanks to his dedication, students were always able to express their creativity in these important facilities. Jörg’s enthusiasm for photography and his artistic flair were held in high regard, and not just by his colleagues. The students, too, benefited from his expertise for many years in the ‘Visual Language and Photo Design’ module.

Providing the best possible support for students was always a key priority for him. For this reason, he initiated the production of the “Talents in Advertising” booklet every semester. This booklet has already served as a career springboard for numerous WM students and graduates. In addition, Jörg was responsible for revising the content and editing the layout of the course guide for many years. This guide provided first-year students across the HdM with an initial orientation to the university. It also contained valuable information for staff members.

Thank you very much and all the best!

As is already evident from these lines, Jörg was held in high regard not only as a colleague and member of staff, but also as a person. His calm, level-headed and helpful nature was second to none. He was part of WM for longer than anyone else. Jörg has therefore left a clear and lasting mark on the degree programme. Now, however, the time has come for him to strike out in a new direction.

The Werbung und Marktkommunikation degree programme wishes Jörg Rohrbacher all the best in this new phase of his life.

Thank you very much for your tireless dedication and the wonderful years we’ve spent together!